Early On Public Awareness activities have included strengthening outreach through statewide media. The goal is designed to generate and build awareness about Michigan's early intervention system and resources that may be available to families who have concerns about the development of their children.
Early On Public Awareness has used various media outlets, which have included:
- Statewide billboard advertisements
- Statewide radio (commercial and public radio)
- Television public service announcements, including major cable outlets and public access television stations
- Newspaper and/or print advertisements
Additional Outreach Efforts Include:
- Pediatricians and Physicians Outreach
- Outreach to other health care providers: nurses, social workers, practitioners, maternal and perinatal health providers, and hospitals.
- Local Health Department Outreach (includes WIC: Women, Infants, and Children)
- Intermediate School District Outreach (includes outreach to Public School Academies and Charter Schools)
- Outreach to children who are homeless, migrants or highly mobile children, and Native American children.
- Outreach to child care providers and early childhood educators and numerous associations working with those who provide services to families of young children.
Early On Michigan is excited to share with you it's marketing plan. To view this marketing plan please download Early On Marketing Plan.
Order Early On materials free of charge. Some are available in English, Spanish and Arabic.
Early On Public Awareness launched the Print Advertising Campaign in 2008. This effort was to assist Michigan in meeting the 1.2% State Performance Plan target for the identification of infants eligible for Early On, birth to age one. These activities are strategic components of a comprehensive marketing campaign for Early On Michigan.
A full page, color advertisement was placed in Metro Baby – a sister publication of Metro Parent. www.metroparent.com
Metro Baby’s Spring Issue Launched on May 15th, 2008
Metro Baby’s Fall Issue Launched November 12th, 2008
Metro Baby has a circulation of 30,000 readers and is distributed in the following counties: Livingston, Oakland, Macomb, Washtenaw, and Wayne.
Distribution includes : all area schools, preschools, daycares, libraries, YMCA’s, medical, dental, therapy, dance, karate, gymnastics, and tutoring programs, retail venues include – children’s clothing shops, shoes, toys, supermarkets, and bookstores.
Demographics of Readers: 91% Female and 51% have children 6 and younger
BONUS: We received a free listing in the Metro Baby’s Pregnancy Resource Guide – offered in the Fall 2008 Edition.
Click here to view the Spring/Summer 2009 issue of Metro Baby.
Grand Rapids Family
A full page, color advertisement was placed in Grand Rapids Family in the Fall and Spring issues in 2008. www.grfamily.org
The “Baby” Issue Launched in June of 2008
The “Back to School” Issue Launched in November of 2008
Grand Rapids Family has a monthly readership of 55,200.
Distribution includes: all D & W Food Centers, Advantage Health Offices, Family Fare Supermarkets, Credit Union One branches, Greater Grand Rapids YMCA Branches, Option 1 Credit Union branches, WIC Offices and Kent District Libraries. Grand Rapids Family Magazine is also distributed in many schools, child care and health care facilities in the metro area.
Demographics of Readers: 92% Female and they have on average 2 children at home.
In October of 2005, Early On Public Awareness launched the “Sitting Still” Public Service Announcement. With the Michigan Cable Telecommunications Association, and the Charter & Comcast Systems, a broadcasted PSA was launched in targeted television markets in Detroit, Flint, Lansing, Grand Rapids, Houghton, Allegan, Cadillac, and Alpena. The PSA played in the surrounding viewing areas from October of 2005 until March of 2006. Up to 30,160 spots were broadcast to strengthen the public’s awareness about Early On Michigan.
In addition, several Michigan Public Access Cable Stations agreed to play the Early On Public Service Announcement. We would like to thank the following stations for playing the PSA at no cost.
(English)30 Second Early On Public Service Announcement - TV
Those stations include:
- Community Television network (CTN) – Channel 19 in Ann Arbor
- Access Vision – Channel 17 in Battle Creek
- Benton Township, St. Joseph Benton Harbor Government Access – Channel 98 in Benton Harbor
- Bloomfield Community TV (BCTV) – Channels 15, 18 in Bloomfield
- Cadillac Community Television (CCTV) – Channel 2 in Cadillac
- City of Dearborn (WDHT) – Channels 12, 10 in Dearborn
- Southwest Oakland Cable (SWOCC) – Channel 12 in Farmington
- Grand Rapids Community TV (GRTV) – Channel 25 in Grand Rapids
- Holland Macatawa Community (MacTV) – Channels 15, 16, 22 in Holland and Lakeshore
- Orion Neighborhood TV (ONTV) – Channel 10 in Lake Orion
- Midland Community Television – Channel 5 in Midland
- Southwest Oakland Cable (SWOCC) – Channel 12 in Novi
- City of Royal Oak (WROK) - Channels 55 & 10 in Royal Oak
- South Kent Cable (WKTV) – Channel 26 in Wyoming
As part of the statewide marketing strategic plan, Early On Public Awareness launched the statewide radio campaign in September of 2007 until October of 2007. Working alongside the Michigan Association of Broadcasters, a minimum number of 1800 public radio announcements spots were broadcast on up to 293 statewide commercial radio stations. The MAB distributed radio spots in both English and Spanish.
In addition to commercial radio spots, thirty-second informational public broadcasting scripts were broadcast on 28 public radio stations across the State.
Listen to the Early On Michigan Public Service Announcement - Radio (mp3)
Early On Public Awareness launched the outdoor billboard campaign September of 2007 until the end of October of 2007. Working alongside the Michigan Outdoor Association, the billboard campaign ran for two months to strengthen outreach in targeted areas. This effort was to assist Michigan in meeting the 1.2% State Performance Plan target for the identification of infants eligible for Early On, birth to age one. These activities are strategic components of a comprehensive marketing campaign for Early On Michigan.
Detroit Market: Wayne/Oakland/Macomb Counties
- W. I-94 Svc Dr w/o N. I-75 NS, EF
- I-96 Fwy & Schaefer NS, EF
- S. I-75 Fwy & Fourteenth ES, NF
- E. I-94 Fwy 1000' w/o Fourteen Mile NS, EF (tri-vision)
- I-275 Fwy .4 mi n/o Eureka Rd WS, NF
- Lodge Fwy & Outer Drive ES, NF (10'6" x 36')
- US 24 .1 mi s/o Silver Lake WS, FS (12’ x 30’)
- E. Seven Mile W/O Antwerp SS (Bonus Board)
- Ecorse W/O Wayne NS (Bonus Board)
- Grand River W/O Lauder SS (Bonus Board)
- Harper W/O Dickerson NS (Bonus Board)
- Oakland S/O Ferris ES (Bonus Board)
- S. 1-75 and Russell, SE Corner (Bonus Board)
- Van Born W/O Cornell NS (Bonus Board)
- Van Dyke and Maywood, NW Corner (Bonus Board)
- W. 1-94 E/O Trenton SS (Bonus Board)
- W. Warren W/O Indiana NS (Bonus Board)
Lansing Market: Eaton and Clinton Counties
- US-27 .1 mi s/o Taft Rd ES, SF
- I-69 .2 mi e/o Windsor Hwy WS, NF
Grand Rapids Market: Kent County
- I-96 .5 mi w/o 68th Ave SS, EF
- .3 mi w/o Columbia Ave SS, EF
- US-131 5 mi n/o 17 Mile Rd ES, NF
- US-131 10’ n/o Hall St WS, NF
- Chicago Drive 10 ft E/O Clyde Park S/S (Bonus Board)
- Divison .30 mi S/O 44th St W/S (Bonus Board)
- Ionia 500 ft S/O Wealthy E/S (Bonus Board)
- Leonard 50ft W/O Plainfield S/S (Bonus Board)
- 28th St .30 mi W/O Us-131 S/S (Bonus Board)
Port Huron Market: St. Clair County
- Range Rd 1.2 mi s/o I-94 Fwy WS, SF (10’ x 30’)
Livingston County Market
- US-23 1 mi n/o M-59 WS, NF
Flint Market: Genesee County
- I-75 26.40’ s/o Pierson WS, SF
- I-475 s/o Atherton WS, NF
- US-23 s/o North Road WS, NF (18’6” x 48’)
- I-69 26.40’ w/o M-13 NS, WF
- I-675 s/o 721 Johnson St SS, EF (15’6” x 36’)
- N. Dort Hwy S/O Delaware W/S (Bonus Board)
- W. Court St and Glenwood NE/S (Bonus Board)
- Broadway and East Boulevard Dr NE/S (Bonus Board)
- S. Saginaw St S/O Atherton E/S (Bonus Board)
- Center Road N/O.R.T. Longway W/S (Bonus Board)
Washtenaw County Market
- I-94 1.7 mi w/o M-52 NS, EF
On September 15th, 2006, Early On Michigan showcased displays on 93 buses for a span of 6 to 8 weeks. The displays are part of the Child Find outreach efforts to increase the public's awareness about Early On.
Transit bus companies in Kalamazoo, Genesee, Washtenaw, and Macomb counties showcased similar displays as shown.